Pootle Press
Social Media - Branding - Illustration - Video
More flights of fancy for our famous Pootle Press team Pootle and Wilson. We didn't just raise the bar for this lovely brand, we put them into orbit! It's seriously good fun working with the awesome Pootle Press founder Jamie Marsland.
Jamie Marsland founder of PootlePress asked Fletcher Rose to produce a short film about his business. Rather than produce the usual boring corporate video Jamie was brave enough to let us do something different, in fact the complete antithesis of a corporate video. We asked Jamie to bake a cake without a recipe! The result was hilarious, Jamie is so good on camera, and the little quips from Jamie's wife Rosie added to the comic effect. This a great example of how to tell a relevant and engaging story that delivers the message under the radar!
Jamie Marsland asked us to design a character for PootlePress, his Wordpress training company. We came up with two instead, Pootle and Wilson. Pootle is a little child in a tiger onesie and Wilson is a big monster. Pootle has complete control over Wilson playing on the commonly held idea of children having a natural instinct for technology. Pootle and Wilson have gone on many adventures since we introduced them and they are adored by PootlePress customers! It’s worth pointing out that Pootle and Wilson are what we call a brand property. They are characters that speak for the brand and become the face of the company. A well designed brand character will find a place in the heart of even the most cynical consumer!
