If you want to build a sustainable business based on reputation not price point brand marketing is the way to go. We are specialists in creating and building brands for a diverse range of clients. A study conducted by Mark Ritson of over 6000 marketing campaigns showed that brand marketing generated more profit over time than direct sales techniques. Direct sales are great for the short term but will create diminishing returns in the long run. Brand marketing will build sustainable growth over time and a well loved brand will be of much greater value when planning your exit strategy.
Clive Rose and Bryony Fletcher founders of Fletcher Rose.